Built on quality. Backed by integrity.
A roofing company founded by seasoned contractors and a business owner with more than 35 years of experience owning and operating successful companies.

Craftsmanship meets business leadership.
Primary Roofing is built on craftsmanship, integrity and strong business leadership. We are committed to delivering top-quality roofing with precision and professionalism.
Our goal is simple: give every client outstanding service and a durable, high-performance roof tailored to their needs. That means premium materials, accurate bids and honest recommendations, including telling you when a repair is all you need.
Our Los Alamitos headquarters houses our offices, warehouse and equipment yard at one address, so estimating, purchasing and field crews work side by side. We are always happy to sit down with you and review your project in detail.
- No. 1125702California contractor license
- 35+ yearsBusiness leadership
- 3 sectorsResidential · Commercial · Property mgmt.
- Los AlamitosHeadquarters
Our reputation is built one roof at a time.
What property owners, managers and homeowners say about working with Primary Roofing.
Read all reviews on Google“Primary Roofing has been an outstanding company to work with whenever we've requested proposals. They are transparent with their pricing, and I trust their expertise because they consistently demonstrate genuine care and attention across multiple properties. Their willingness to communicate openly helps ensure projects run smoothly, and they are highly responsive throughout the process. Their professionalism, reliability, and commitment to working collaboratively make them a trusted partner.”
“Our property management company has used Primary Roofing for three roofing projects within a one-year span. Bob Alvarez is responsive and professional. His pricing is competitive and we were very satisfied. We will definitely use Primary Roofing for our next roofing project.”
“We had three commercial properties re-roofed with TPO by Primary Roofing. Happy with the pricing. Happy with the results. Good warranty.”
“Quick, clean and done in a timely manner. Bob is a great man to work with.”
Let’s talk about your roof.
Call the office, send your plans, or request an inspection. We respond quickly and keep you informed at every step.